How to get the most out of your Job Adverts

Most employers advertise their vacancies in a variety of ways; however there are a few common mistakes so we want to help you get the most out of your job adverts.

Here at C2 Recruitment, whilst we provide a full and complete specialist recruitment service for the Retail, Hospitality and Leisure sectors, we also offer a service advertising jobs on behalf of employers across any sector.

Because we have a huge volume of job credits available to us, we can offer our clients rates that are usually far cheaper than their current providers.

We advertise on all the leading Job Boards across the UK, and because we can cast our net far and wide, we not only get the client more responses, but better quality candidates. Win-win!

Here are 5 of the most common mistakes employers make when advertising their vacancies, and top tips to increase the success of your ads:

1. Stop hiding salary!

A vacancy with a fixed salary receives 90% more applications than one with a hidden, negotiable, or ‘based on experience’ salary.

Leaving it out not only makes your job advert less competitive but you could also risk turning away the perfect candidate.

2. Location, location, location!

It’s a very common misconception that keeping location as broad as possible means your advert will show up in more listings.

Most job seekers search for roles by postcode or an exact area, making location accuracy actually the best way to get noticed.

Adverts that use postcodes receive up to 10 times more applications than those without. Although this can be tricky for some roles (Area Manager for example), keeping to one or two main locations (e.g... Birmingham for the West Midlands) will definitely help boost overall application numbers.

3. Keep it short!

Job searching can be a long and arduous task, with job seekers reading many job descriptions in quick succession. No matter how interesting your role, even the keenest candidate doesn’t want to spend their entire afternoon reading about it.

The most effective job adverts consist of around 500 words, with a job title length of just 29 characters! (That’s just the first six words in this sentence!)In fact, anything under 500 words will increase application numbers by an average of 12%.

4. Extra tools!

Most job boards offer a number of services to help support your ads – whether it’s enhancing where you rank or making the most of your social networks.

Featured jobs allow you to highlight your roles on key search results pages and email your vacancy to 250 of the best matching candidates. Tools like this can result in 25% more applications than regular adverts.

5. Manage your jobs on-the-go!

Around 45% of jobseekers prefer to be contacted via email, with other popular methods including phone and SMS.

Dedicated candidates are likely to have their phones to hand so ensuring you reach the best candidates before the competition is essential. Don’t wait too long to get in touch.

You can find out more about C2 Recruitment’s bespoke Online Job Advertising Services here. Or call us on 01743 770280 and chat to one of our experienced consultants who can advise on the best packages to suit your requirements.